Resource: Blog About Analyzing Binary Outcomes

The folks at BETA (Behavioural Economics Team of the Australian Government) have written a blog post about analyzing binary outcomes. Binary outcomes are “events with only two possible values, like whether someone submitted a tax return or not”. In other words, they are some of the most common outcomes in behavioural insights because they track did someone perform a target behaviour, yes or no. The blog post explains why linear models can be used to analyze binary outcomes of RCTs. It’s a good, albeit technical read.