In the words of Michael Hallsworth, Chief Behavioural Scientist of the Behavioural Insights Team (BIT):
“Make a behavior Easy, Attractive, Social & Timely (EAST). Over the last decade, this has become one of the most enduring frameworks for understanding behavior. But a lot has changed since then.
So, on its 10 year anniversary, EAST has been fully revised and updated. The basic principles remain the same, but they have been strengthened and deepened with new studies and examples from around the world.”
Read the revised EAST handbook.