Using Behavioural Insights to Create Behaviourally-Informed, Evidence-Based Solutions
Join us February, 12-1pm PST, as Dr. Kirstin Appelt, Program Director of UBC’s Advanced Professional Certificate in Behavioural Insights, moderates a conversation between certificate alumni:
- Whitney Queisser, Senior Lifecycle Marketing Manager with Grammarly
- Rachel Yang, Senior Behavioural Scientist with Technical Safety BC
- Greg Lockwood, Senior Analyst with Global Affairs Canada
Our guests will discuss how BI adds value to different career paths by helping them tackle challenges and create behaviour change. Kirstin will also provide a brief overview of UBC’s BI programs.
Register for this free online event.
What is Behavioural Insights?
BI combines an understanding of how we all make decisions plus rigorous research methods to tackle a variety of problems from sustainability to compliance to employee engagement and beyond. By developing your BI skills and knowledge, you can make evidence-based policy and product decisions to increase your strategic impact.
What BI Programs does UBC offer?
Learn how to add a BI lens to how you approach problems by enrolling in UBC’s Fundamentals of Behavioural Insights course.
- This three-week, live online course provides an introduction to behavioural insights, experimentation, and ethics.
- This course is next offered Apr. 21-May 11 on Thursday evenings 5-7pm Pacific. This will be the last offering before the deadline for applications for the 2025-2026 cohort in the Advanced Professional Certificate in Behavioural Insights.
Learn how to develop and test appropriate BI solutions for different challenges by applying for UBC’s Advanced Professional Certificate in Behavioural Insights.
- The certificate is rigorous BI Practitioner training that combines live online coursework and a capstone project to help you develop your BI knowledge and skills.
- The program runs September-May each year. The early-bird deadline for the 2025-2026 cohort is April 30.
- Please note that Fundamentals of Behavioural Insights is required prerequisite for the Advanced Professional Certificate; you must complete Fundamentals to successfully complete your certificate application.
Learn more about scholarships and other funding opportunities at the webinar.
What do alumni say?
“I joined the Advanced Professional Certificate in Behavioural Insights program to deepen my understanding of behavioural science and transition from an enthusiast to a practitioner by applying learnings in marketing. The program exceeded my expectations with its outstanding professors, comprehensive curriculum, and hands-on capstone project, which allowed our team to design and implement a complete behavioural insights initiative. The program transformed my perspective, providing me with a behavioural lens to approach business and marketing strategies effectively and thoughtfully. I highly recommend it to anyone passionate about behavioural science who wants to broaden their knowledge and gain a transformative perspective on human behaviour.”
Özer Tozoğlu
Class of 2023
Marketing Manager, Solventum
“The Advanced Professional Certificate in Behavioural Insights offers an amazing opportunity and hands-on methodology to rethink how we invite people – employees, citizens, clients – to make and implement the best choices for their health and wellbeing. The faculty do an amazing job of establishing cohorts and capstone project teams to promote cross-functional, collaborative learning on complex but accessible topics in behavioural science theory and methodology. It was inspiring to see the different real-world contexts and problems the teams within my cohort tackled with BI methods, and I’m excited to apply what I’ve learned to building and transforming systems that better support the community I serve!”
Janet Hankins
Class of 2024
Manager, Research Compliance & Occupational Hygiene, UBC Office of Vice-President for Finance and Operations Portfolio