from the folks at BEAR:
Tuesday February 11 @9:00-10:00AM PT
Building Data-Driven and Behaviourally-Informed Business Models of the Future
Speaker: Melaina Vinski, PwC, Partner, Business Model Reinvention
Melaina Vinski is sharing her insights of building data-driven and behaviourally-informed business models of the future. As turbulent headwinds collide into the business models that have been sustaining businesses for the last twenty years, keeping a keen eye on data and behavioural science as tools of reinvention is what will make the difference between those who survive and those who thrive.
In her brief talk, Melaina will talk about why PwC is focused on helping clients evolve their business models and the role of Generative AI, data, technology, and behavioural science as core levers to help clients drive innovation and change.