The folks at the Behavioural Insights Team have shared the results of a recent project with Uber on the “One Less Car” challenge. More from them:
How can we encourage car-light living in the US and Canada?
Using our expertise in real-world evaluation, BIT helped Uber run and evaluate the One Less Car challenge, which gave 170+ participants across seven North American cities approximately $1,000 to replace their personal car with alternate modes of transport.
The result? A 97% drop in personal car use, proving that a car-light lifestyle is possible.
Our rigorous evaluation showed that with the right incentives and support, people can shift towards more sustainable transport choices. Read more.