The folks at the Behavioural Insights Team have shared the results of a recent project with Comunidad Mexicana that explores how low- and no-alcohol beverages can help reduce harmful drinking. More from them:
Reducing harmful drinking – how no- and low-alcohol beverages can help
No and low-alcohol beverages currently account for just 3.5% of the global market share for alcohol, and in the UK less than a quarter of adults have tried these alternatives.
We partnered with Comunidad Mexicana to explore how behavioural science can help people in the UK, Germany and Mexico to replace alcoholic drinks with healthier alternatives. Read more.