The University of Pennsylvania’s Center for Health Incentives and Behavioral Economics invites you to join a virtual workshop featuring Todd Rogers, PhD, Weatherhead Professor of Public Policy at Harvard University, from 9:00 AM to 10:00 AM Pacific on Wednesday, April 16, 2025, via Zoom. Dr. Rogers will be teaching how to write more effectively so that busy readers read and respond to your messages.
Please note that registration is required to attend this event. You can register here.
Event Description
This online workshop will teach you how to write in a way that busy people can quickly read, understand, and respond to. Dr. Rogers will share insights from his coauthored book Writing for Busy Readers, focusing on practical cognitive and behavioral science principles of communication.
What You Will Learn:
You will learn the practical cognitive and behavioral science of communication, and 6 actionable principles. This session will make your writing more effective—and kinder—by teaching how to write in a way that’s easier to read.
Who This Workshop Is For:
This workshop will be helpful for anyone writing academic papers, grants, op-eds, books, and language for interventions—as well as anyone looking to improve everyday communication, including emails.
Testimonials:
“A digital age requires writing for a digital age. This training is fun, engaging, and changes how participants write and even think about writing.”
“Todd’s presentation stood out as providing some of the most tangible, helpful information that individuals could immediately apply into their daily communications.”
“Todd’s session was engaging, informative, and relevant to our work. I heard from numerous attendees that it was the best webinar they’ve ever attended.”