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Last Call: Fundamentals of BI Course (Apr 21-May 11)

Last call to register for Fundamentals of Behavioural Insights before the certificate application deadline! Seminars are on Thursdays at 5-7pm Pacific […]

Last call to register for Fundamentals of Behavioural Insights before the certificate application deadline!

Our popular introductory course, Fundamentals of Behavioural Insights, is running this spring from April 21-May 11 with seminars on Thursdays 5-7pm PT.

Register now!

UBC Fundamentals of BI blurb

Join us online to learn how Behavioural Insights creates positive behavioural change and how you can use a Behavioural Insights lens to tackle problems!

Fundamentals of Behavioural Insights is a three-week introductory course that provides an introduction to behavioural insights, experimentation, and ethics. It is also a required prerequisite for the Advanced Professional Certificate in Behavioural Insights and must be completed before being admitted to the program.

What Course Alumni Say

Fundamentals of Behavioural Insights was a great introduction to a new lens I’ll take into my work as a consultant and change practitioner. Anyone whose work centres on encouraging people to make better decisions for themselves, their communities, or the planet, needs to add the Behavioural Insights lens to their toolbox. Kirstin Appelt was a generous and knowledgeable instructor. I appreciated the sample readings and group discussions. I left each class inspired and wanting to learn more. I look forward to continuing to deepen my knowledge of behavioural science and hope I can take the certificate program in the near future.”

Trish Kelly
Fundamentals Class of 2024
Managing Director, Untapped Accessibility

About BI

BI combines an understanding of how we all make decisions plus rigorous research methods to tackle a variety of problems from sustainability to compliance to employee engagement and beyond. UBC Sauder’s Behavioural Insights programs can provide you with the BI skills and knowledge to make evidence-based policy and product decisions to increase your strategic impact.

About UBC’s BI Programs
  • Learn how to add a BI lens to how you approach problems by enrolling in UBC’s Fundamentals of Behavioural Insights course. This three-week, live online course provides an introduction to behavioural insights, experimentation, and ethics.
  • Learn how to develop and test appropriate BI solutions for different challenges by applying for UBC’s Advanced Professional Certificate in Behavioural Insights. The certificate is rigorous BI Practitioner training that combines live online coursework and a capstone project to help you develop your BI knowledge and skills. The program runs September-May each year. Applications are due April 30 (early) or May 31 (late).

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