Listen to Episode 97: “Using Carrots (Not Sticks) for Climate Action” with Jade Radke, PhD student in Psychology at UBC, &
Jiaying Zhao, Associate Professor of Psychology and the Institute for Resources, Environment and Sustainability at UBC
(31 minutes; posted Apr. 23, 2025)
As part of the “Happy Climate” project, Jade Radke and Jiaying Zhao are exploring how to increase both climate action and happiness. Across projects, they’ve found that positive frames and probabilistic rewards work: Framing actions as doing more good (vs. less bad), framing climate change as an opportunity for action (vs. a disaster to survive), and offering lotteries (vs. certain rewards) all lead to more climate action. That said, as we discuss, context matters!
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