Announcing BIG Difference BC 2025!
Save the date!
- Friday, November 7, 2025
- 9:00am-4:00pm Pacific
- Free & online
In 2025, our annual BIG Difference BC conference will explore how researchers and practitioners are using behavioural science to change behaviour in complex systems. Sessions include:
- Keynote address by Elizabeth Linos (Harvard Kennedy School), who will discuss the next frontier of tough questions for behavioural science, including how do we overcome the bottlenecks that limit widespread adoption of evidence, how can behavioural science be an asset for efficient government, and how do we navigate questions of trust.
- Special session on Expanding Your BI Playbook: Applied behavioural science is constantly evolving—as a field, we are always learning new things about human behaviour and about how to do better science. Lindsay Miles-Pickup (BC Public Service) will moderate this session exploring tools and perspectives that will advance your practice of behavioural science, including:
- Integrating Systems Thinking: Jennifer Macklin (BehaviourWorks Australia) will share how to use behavioural systems mapping to help incorporate systems thinking principles into behavioural science.
- Including Indigenous Perspectives: Emily Salmon (Unxiimtunaat) (Simon Fraser University) will discuss the importance of both understanding our own worldviews and including Indigenous worldviews.
- Leveraging Qualitative Methods: Rhiannon Mosher (Public Health Agency of Canada) will explain how and why to use mixed methods throughout behavioural science projects.
- Using Artificial Intelligence Wisely: Sasha Tregebov (BIT) will talk about the ways behavioural science practitioners can use AI to increase their efficiency and efficacy.
- Lightning talks and micro-presentations from folks working across sectors to change behaviour in complex systems. Have a project to share? Read the call for submissions!
Free registration will open in early fall. For updates, visit https://bigdifferencebc.ca/conference-overview.