The folks at BIT continue to do and share high-quality behavioural science work. More from BIT:
Why does five minutes on social media so often spiral into an hour-long scroll? We worked with Ofcom – the UK’s regulator for communications services – to examine how six major social media platforms use design to keep users engaged, potentially at the expense of their well-being. Learn more.
How behavioural insights could help eradicate malaria: Malaria remains one of the world’s deadliest diseases, but behaviourally informed, data-driven approaches offer new opportunities to accelerate eradication. In our latest blog, we explore how behavioural science can help close the gap between intention and action, from boosting the use of insecticide-treated nets to designing more effective community engagement. Learn more.
Can diversion reduce youth reoffending? Research shows that diverting children away from the criminal justice system is more effective at preventing reoffending than arrest or prosecution. In the first UK study of its kind we analysed data from over 265,000 young people in London to understand the impact of diversion. The study found that the likelihood of being arrested within six months of the original offence is nearly halved for children who were diverted. Learn more.
How to be a good supermarket: Supermarkets influence more than just what’s in our baskets — they shape how we shop and the choices we make. BIT’s latest work with the Australian Competition and Consumer Commission (ACCC) uncovers the hidden behavioural levers behind grocery shopping, and what smarter, fairer supermarket design could look like. Learn more.