Listen to Episode 102: “BI for the Long Run” with Lea Dunn, Principal Quantitative Researcher at Brooks Running
(32 minutes; posted Sept. 17, 2025)
Lea Dunn unpacks the value of behavioural science for firms like Brooks, the performance running company. With their passionate customers and culture of curiosity, Brooks creates opportunities to use behavioural science, including both qualitative and quantitative research methods, in everything from developing strategy to evaluating customer satisfaction. Lea also talks about how to champion BI, what to outsource, and how to find opportunities for BI.
For the full list of podcast episodes plus transcripts, check out the Calling DIBS page on the BI wiki or subscribe via major podcast platforms like Apple Podcasts, Spotify, or Amazon Music.