UBC-DIBS Behavioural Insights Seminar
Friday, Oct. 17, 1-2pm
Register to attend on Zoom at https://bit.ly/DIBSseminar.
Writing for Busy Readers
Todd Rogers
Harvard Kennedy School
Todd Rogers teaches how to write so busy people read, understand, and respond to our messages. Everyone is busy. That’s why we skim emails, texts, forms, websites, documents, and nearly everything else. This interactive session is based on his coauthored book Writing for Busy Readers. You will learn the practical cognitive and behavioral science of communication and the six actionable principles it generates. This session will make your writing more effective—and kinder—by teaching you how to write in a way that’s easier to read. The session concludes with two useful tools for participants and their teams: an actionable checklist and an LLM prompt for editing in line with the principals taught during the session.
Order your copy of Writing for Busy Readers!
The UBC-DIBS Behavioural Insights Seminar series features researchers and practitioners sharing their field and lab projects using the behavioural and decision sciences to “nudge for good”. Recordings of past seminars are available on the BI wiki here. To subscribe or unsubscribe, email dibs@sauder.ubc.ca.