Professor and researcher Vanessa Patrick discusses her new book, “The Power of Saying No,” with Rotman professor Dilip Soman.
In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of “empowered refusal”—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.
Agenda
Monday, October 2
5:00 p.m. – 6:00 p.m.: Author Presentation with Q&A
6:00 p.m. – 6:30 p.m.: Meet-and-greet, book signing & light refreshments
This event is available to attend in-person or virtually via livestream.
Book Synopsis: Stop saying yes. Start saying no. Change your life!
You have probably said “yes” to bosses, partners, family, friends, and even strangers, when you actually want to say “no.” Maybe you wish you could say no more often, but you’re not sure how or if it’s even possible to do so. You’re not alone! We’re taught to say yes as often as we can. After all, if you say no, aren’t you likely to miss out on opportunities and sever important relationships? Isn’t saying no a harmony-buster?
In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of “empowered refusal”—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.
About the Speaker: Dr. Vanessa Patrick is a Professor of Marketing and the Associate Dean for Research at the Bauer College of Business at the University of Houston. She has a PhD in Business from the University of Southern California and an MBA in marketing and a BS degree in microbiology and biochemistry from Bombay University in India. Patrick has published dozens of research articles in top-tier academic journals in psychology, marketing, and management, and popular accounts of her work have appeared in The New York Times, The Wall Street Journal, NPR, Los Angeles Times, Business Week, Fast Company, Forbes, Huffington Post and The Washington Post. In her research, she investigates strategies to achieve personal mastery and inspire everyday excellence in oneself and others and is a pioneer in the study of everyday consumer aesthetics. Patrick lives with her family in Houston, Texas.
About the Moderator: Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman (BEAR). His research is in the area of behavioural science and its applications to consumer wellbeing, marketing and policy. He is the author of The Last Mile (University of Toronto Press) and teaches a massive open online course (MOOC) BE101X: Behavioural Economics in Action on EdX.