BC BIG’s Tak Ishikawa returns to the podcast to discuss the recent “debate” about boosts and nudges. Spoiler: We conclude that it comes down to choosing the right intervention(s) for the situation […]
Category: Calling DIBS
Clea Stone helps us explore the intersection of market research and behavioural insights and profiles qualitative research techniques that can round out the BI repertoire […]
Yann Cornil’s research with Pierre Chandon suggests that we eat less and enjoy it more when we eat mindfully and focus on the Epicurean or sensory pleasure of eating […]
Kieran Findlater provides an overview of an Impact and Innovation Unit project promoting climate action through a combination of longitudinal surveys, online experiments, and in-field testing […]
In addition to sharing general wisdom for creating and measuring social media campaigns, Julie Szabo tells us about recent projects promoting HPV vaccines in Bangladesh, Nigeria, and Pakistan […]