Despite stepping into a new year, people still can’t seem to forget about the trends that were ignited in the past years. One particular health trend that really caught my eye was the motto of “Eat Clean, Train Mean, Live Lean.” The health conscience individuals of 2012 constantly flooded the pages of Instagram and Twitter to show off the pictures of their delicious, healthy, and very visually pleasing foods.
But has anyone ever stopped to analyze if the claims made on the food labels were 100% accurate? Well, the FTC did. They began investigating the claims, starting with a company that we all know.
| WHO are they? | POM Wonderful |
| WHO are affected? | health conscience individuals |
| WHAT do they produce? |
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| WHAT did they do? | made unsupported claims such as: |
| WHY are they a concern? | “lack of sufficiently reliable evidence” to support the claims |
The company also used catchy slogans such as “cheat death” and “life support”, which is accompanied by an image of the POM Wonderful bottle upturned and hanging from an IV rack.
My Opinion: It’s unfortunate that the FTC claims has given a bad reputation to the company because at the end of the day, POM Wonderful only produces pomegranates and pomegranate food products. It’s proven that “pomegranates are high in antioxidants, which are believed to fight the free radicals that can contribute to chronic diseases such as cancer.”
Ultimately, the company has engaged in false advertising since they were unable to provide scientific evidence to their claims. However, there is proof that shows the nutritious benefits of pomegranates and since POM Wonderful mainly uses pomegranate juice, can consumers still include POM Wonderful as a part of their “Eat Clean, Train Mean, Live Lean” motto?
You be the judge.