As I’m reading the blog posts of other students in my marketing class, I came across Angel Liu’s reflective blog post about her group and their final project.
I must agree with her that the marketing strategy assignments were a great way to practice all the theories that were taught in class by applying them to real world companies. However for the final part of the project, instead of making a video that included recommendations made by our groups, we should have presented the information in a different manner. For my team, we seemed to have spent more time thinking about the logistics of the video than on the content itself, which is the most important aspect of the project.
Ultimately, the project allowed me to learn the contents of the textbook and lecture slides in a more informative approach and it was enjoyable to have worked in a group where all the members contributed evenly and friendships were built.