Innovative designs and ideas have shaped our world drastically within the last decade. Starting from the ever-evolving designs of cell phones to the popular and easy-to-use tablets, our world has adapted quickly to these new technologies. Now in 2013, the technology industry is being introduced to another pioneer.
Glass, introduced by Google, is essentially a pair of glassless frames that has a “tiny prism display which sits not in your eye line, but a little above it.”
Bottom line = a wearable computer that has an embedded camera, microphone, GPS and ability to access the Internet without the use of one’s hands.
Glass is said to launch by the end of 2013, but even with only prototypes made, there has been competition in the market.
At a hefty price of approximately $1500, Glass is a very expensive investment. Despite that, I still believe innovators, those buyers who want to be the first on the block to have the new product, will be lining up for days.
2 Comments
Interesting product for sure! How do you think competitors will respond to this product? Does Google hold the potential for first mover advantage?
I definitely think that Google has a first mover advantage since they created the market. Google will become readily recognizable to consumers and thus establish a commanding and early market share lead. Also, Google is an easily identifiable company with a very valuable brand name; therefore, many shoppers will buy Glass opposed to their competitors because consumer will trust a bigger company. This will force competition to diversify their product or provide lower prices.