The pressure from fierce market competition increases dramatically, as new entrants enter the markets and threaten the existing firms. As a result, how to operate the production chains well is not the only element that needs to be taken into consideration by firms anymore. Strategic marketing approaches are frequently adopted into marketing by firms to improve their profiles. Hunger Marketing is a new strategy been used successfully in business. Basically, Hunger marketing means goods/services suppliers’ intentional reduction of the productivity, in order to maintain the relationship between customers and producers by creating supplies’ shortages. Being in short supply, firms keep their high selling prices and profit ratios.

Apple was merely a successful firm, however, it started to be well-known company and dominated the market worldwide after iPhone 4/4S were released. We have to recognize Steve Job’s devoting to Apple, but we cannot avoid Hunger Marketing strategy’s contributions to Apple’s miracle. When iPhone 4/4S were released, customers were surprised by these unprecedented Smart phones. The demands for iPhone increase dramatically in a short period; however, Apple didn’t urge to satisfy all of the customers’ demands. Apple lowered the supplies to make the turnover much longer, the shortage in supplies made customers even crazier about the brand new iPhone. At the time Apple became the richest company in the world, it also built a perfect brand images among customers.

However, Hunger Marketing strategy is a double-edged sword. Even though Apple won global market share by adopting this strategy, excessive “hunger” may run out of patience from customers and thus, loses its market share to competitors. The question is how firm ought to implement the Hunger Marketing appropriately?

URL: noim_not_hungry_tshirt-p235188431304427514qr2x_400.jpg

http://www.prnewswire.com/news-releases/analysis-how-to-do-hunger-marketing-216574871.html

“All girls love shopping and gossiping”, it’s definitely true that girls love gossiping, especially telling in gossip about handsome and ideal boys. How about shopping? Is the stereotype telling the truth? Well, we couldn’t lie to ourselves in front the reality; women account for 85% of all consumer purchase including everything from furniture to autos. The research also indicates women are passionate about shopping once every 5 seconds, their obsession with shopping are even deeper than passion in their husbands.

Why do women enjoy shopping so much? What comes first is their roles. Women buy not only for themselves but also for their families and business. It says that “A joint decision is impacted four times more by a women than by the man because she leads four of the five stages of the decision making process, with the fifth, actually making the purchase, being made jointly.” Women have responsibilities and control on stages of purchasing. Also, Men are usually more calm and dispassionate while they go shopping. They wouldn’t take action until find the best choices.

Marketers start to pay more attention to women since women and men swap roles on consumption. The way they attract more female consumers, in my mind, firstly ought to demonstrate attention to visual design. Barletta, a widely recognized women study expert, says that women have an even greater sensitivity to design nuances than men. Better nuances will be able to catch women’s eyes easier. In brief, Women consumption is still a highly demanded, high prospect and immature markets. How successfully marketers can attract women’s eyes becomes the key factor to seize this typical opportunity.

URL:  http://socialmediatoday.com/ekaterina/1708156/marketing-women-how-get-it-right

https://www.youtube.com/watch?v=r2zpHvaLck8

http://www.web-design-for-women.com/marketing-to-women.html

Picture:  http://static4.businessinsider.com/image/522e1b486bb3f7e0328e5eab-1200-924/young-women-girls-shopping-8.jpg

    Interesting Video ( Crazy women shopping)