Twitter! The multi-billion social media company have announced that they would go public. For those people (like me) who have no idea what this means and how it would affect the company, u’ve come to the right blog.

What does it mean to go “public”? When a company goes public it means that they are selling their shares to the public. Anyone can buy a part of their company.

Why would a company go public? By going public the company would earn extra capital. That would mean it can use this to expand, lower interest from bank loans and credibility of the company.

Twitter is currently predicted to sell for %25-28 dollars for each stock. Compared to Facebook whose IPO was %35. Whatever the outcomes are this would make the founder of twitter extremely rich

An American company named Flex watches have always maintain their goal to give back to society. For every purchase made on their products, 10% of the profit is given to provide food for children in Mexico.

“It is estimated that as much as 95% of children in the rural communities in Mexico go to school without breakfast. Without food, children don’t have the fuel they need to pay attention and learn. 250-300 children are fed a warm and nutritious meal each morning before school. As a result, students are more focused and performing better in school, thereby equipping them to be the change within their own community. The community is coming together around this kitchen and has found a safe gathering place, a warm meal & fellowship that continues to grow every day. Thanks to you, we have the ability to create a significant impact in these children’s lives. By providing them with meals + education, we are making a difference in children’s lives that will affect them forever.”

This reminded me of my TA class where Save On Meats was introduced. A thought came to my mind about how companies can benefit from giving back to the community.

Firstly, they differentiate themselves from their competitors. It is estimated that 82% of consumers consider (CSR) cooperate social responsibility before deciding where to shop or what to buy.

Secondly, employees would be more dedicated in their work. Employees who work for these type of companies share a common goal. They would want to see the company succeed so the world would become a better place. Comparing to a company whose main goal is to exploit consumers to maximise their profits.

Finally, customer loyalty. Once customers know your cause is to create a better future they would be determine to contribute.

OIL! The scarce resource that is slowly dispersing from the face of our planet. Approximately 50-100 years from now, the availability of oil will become limited thus drilling the earth to harvest would be far to expensive and time consuming.
Undoubtedly, the insufficiency of oil is a major global issue and scientists are seeking the next best alternative fuel that will fuel tomorrow.

One of the big players of oil consumption are transportation vehicles. Acal Energy, A small British firm is looking to change this by using hydrogen as fuel instead of oil. The company is currently developing a special chemical to hydrogen that would enable cars drive it safely. This would not only be cheaper than oil but also more eco-friendly. However, would hydrogen powered cars be successful? We have seen that cheaper and eco-friendly does not always mean high in sales. Take a look at the all electric cars, barely anyone drives them. It would be interesting how to see how they can market hydrogen cars in order to make it a success.