Hey y’all,
Haven’t you ever dreamed of being one of those INSANELY popular kids on YouTube who gets hundreds of thousands of daily views on their videos and makes crazy bank doing it?? Well, maybe you have, or maybe you haven’t. I’m here to talk about what I think makes a successful YouTube channel.
There are quite a few different, yet important, factors, but here are the MOST important 3:
Content, Production, and Regularity (in order)
1. Content
Every successful YouTube channel you visit or video you watch HAS some sort of content that is, apparently, relevant to a LARGE number of people. You need to make videos about sh*t that matters. That could be creating mountain biking videos, critiquing popular products, repeatedly hurting yourself to make people laugh, being really, really good at something–literally, the possibilities are endless when it comes to this stuff. Put yourself in your customers’ position, so to speak. If you wouldn’t think your videos are interesting neither would they.
2. Production
Once you think you have a good, original idea for a set of videos (or video if you just want one viral video), then you HAVE to start thinking about making it more eye catching. PURCHASE (or illegally download) some video editing software for goodness sakes and buy a half decent camera! It’s pretty self explanatory……if your video looks half decent, and not super amateurish, then there is a greater chance more people are actually going to watch it.
3. Regularity
The last main point is Regularity. This entails making regular posts (ie weekly or monthly). YouTube is essentially the same thing as having a blog, except it’s on video and you can do wayyyy more things. The tough thing is though, you need to choose a topic to YouTube about that won’t get old and won’t go away. For example, you won’t be able to create and sustain a successful YouTube channel by chopping off a limb each week because you’ll having nothing more to YouTube about after you chop the last leg off (i bet that’d still be super popular haha *facepalm*).
All in all to sum this up, you need to be smart and original and have a good idea to create a successful channel. This sounds like marketing for a company doesn’t it? Uhhhhhhhhh yaaaaaaaaa duhhhhhhhhhhh THE SAME GOES FOR ANY COMPANY OR BUSINESS! I know I ripped on Marketing as a degree in my last post; however, I still think it is vital for company’s success.
Coleeberr out.
ps. sorry this post is so short I could literally write a 5000 word paper because there’s a sh*t tonne of stuff to yak about
pps here’s some dope videos you should check out (the biking video is my cousin’s video he filmed and edited)
http://www.pinkbike.com/news/McCaul-and-Rheeder-Afterhours-video-2013.html
https://www.youtube.com/watch?v=3luc-03ZJuU