I agree with Troy’s opinion that this is a very moving advertisement. It features an overweight kid struggling through a jog, backed by some British dude in the background telling us greatness is something we can all achieve–no matter who we are (here’s the link to Nike ad). The power and uniqueness of this ad brought back memories of a commercial I saw a while back about smoking and the effects it can have on you. Take a look:
It’s very hard to watch, but at the same time it’s impossible not to.
Something about both of these ads leaves me awestruck. Obviously, the latter is a lot more disturbing, but I think both ads get the consumer engaged and thinking, which is a marketing department’s primary concern. I can’t recall any other commercials in which I’ve been so engrossed, but if you know of any please comment the link!