Since it takes time to produce, short supply, it can be marketed as a premium product.
129 USD for 1st delivery (before public release
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Kwok Ching Him
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The objective that the Company would like to bring out.
For example: Cathay Pacific: People, They make an airline.
Their POD Through CR -
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Customer perferences -> Taste -> target where deals should be
Inventory -> When to restock
How much people spend comparing with occasion -
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Money manager
They have under-estimated risk, They invest in big risk markets like Cash & Spot market. Those require large fund (big loss) -
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S&E: widening gap between rich and poor
Causes: Capitalism, Accessibility to factors of prodution. -
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S&E issue: Global warming, ozone depletion, pollution
Cause: Globalisation, increase in people’s living standard (higher consumption / waste -
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Truman Show
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How they present / inform on IPO document
– sufficient information for the people to be compfortable to invest (vote) -
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Younger in industry – more uncertainty,
– After failure of similar firm (Facebook, people are more cautious) -
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Business Ethics: Invasion of Privacy, however, it does have pop ups to inform people about its implemntation, unlike Facebook.
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Competition: Facebook doesn’t allow opt out of the Ads and Google actually enables such option to opt out.
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Business Concept: Word of Mouth Marketing, its effective as marketing is about positioning the product in the customer’s mind.
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Apple in Cat. Laptop
POP: User friendly, Portable, Keyboard,
POD: Long lasting life e.g. battery, Fast CPU. Brand reputation, -
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Apple in Cat. Laptop
POP: User friendly, Portable, Keyboard,
POD: Long lasting life e.g. battery, Fast CPU. Brand reputation, -
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How much to buy?
– Average sales within a period of time, E.g. 3 week, within 1 sd
– probabiliy
to make sure not much if any were leftover. -
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What will you do with a forecast
– Adjust production / inventory.
– Demand / Sales / Customer feedback. -
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– Closer relationship with the customer
– They can resolve problems in a more immediate manor.
– Internal communication
– less problem -
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Advantage:
– Immediate information about demand, adjust supply accordingly.
– Customer taste.
– Less Inventory
– Assets collect risks. -
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Does anyone know for the reading The power of virtual integration: is the article with 14 pages? The link is not working and I found another
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Operational reason – Some airfield = runway restriction for aircraft type…
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Maintence cost – Bigger plane is sophiscated, higher skill require to maintain the plane, hence cost.
Advancement = higher cost for parts -
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Bigger planes = Heavier –> Weight.–> but passenger demand wouldn’t flucate too much.
= More labour cost due to more flight attendance. -
Kwok Ching Him
Chapter 17 = 404 not found 🙁
Kerry Stanley 8:01 pm on September 22, 2013 Permalink | Log in to Reply
The link is not working for me either…. Could you link the other article you found? Is anyone else able to open the original on Connect?
ivankwok291 11:03 pm on September 22, 2013 Permalink | Log in to Reply
http://web.ebscohost.com/ehost/results?sid=2140e72d-6c5d-4b89-a4c8-85f30c836ee9%40sessionmgr111&vid=1&hid=117&bquery=IS+00178012+and+TI+%28%
ivankwok291 11:06 pm on September 22, 2013 Permalink | Log in to Reply
The above link won’t work before its incomplete, just search it up at http://web.ebscohost.com