Thank You, Haters.
Oct 7th, 2010 by derekli
It has been a busy week but still, I had the time to realize something very important. Nowadays, people all over the inter web love to hate or subjectively criticize products without ever trying them. This might sound like a bad thing for a company rolling out a new product, but what I realized is that it could be a good thing sometimes. The hate that people give to products sometimes act as a catalyst for a product to go viral or explode with popularity. The word of mouth from people and the amount of attention the product receives from the criticism could attract greater interest for it, which increases its upside for being known. Eventually people might realize that it’s not that bad after all and may be converted to love it, yet there are always those who love to loathe.
A great example of this would be Apple’s iPad. First things first, I am not a die-hard Apple fan so don’t automatically assume I’m promoting for them. What I do admire is the fact that the iPad beat all odds and overcame all those who despised it. The day it was announced, I can still vividly remember how it was being ridiculed. It would be made fun of from the name to its resemblance to the iPod to its practicality. Eventually, people realized its strengths and it instantly caught fire at start. Now, a report has stated that it expects to sell 45 million iPads for next year. Not bad for a year-old product.
All I want to say is that sometimes it’s nice to be hated, or rather to be noticed by the masses. This negative attention is useful at times and as long as the product is good, there should be no fear of it not selling.
Now I most humbly represent all those products who were hated on, with the utmost gratitude to all the haters hiding behind their computers and fueling the popularity of the products.
Have a nice long weekend everyone!