Location Location Location!
Oct 27th, 2010 by derekli
Today I was looking through a couple of marketing blogs and came across Calvin Kwok’s post on marketing. After reading the post, I immediately realized how clever it was to market in the bathroom, let alone putting an ad right in front of your face while urinating.
The marketing team for those companies really got Promotion of the Marketing Mix locked down. Imagine the amount of human traffic that goes in and out of the washroom, and add that to the time spent doing their business while looking at the ad at the same time. Plus, all those companies are targeting university students with the products they are promoting. Everything just seems to fit perfectly; message thoroughly communicated. The best thing is that no one really notices it (besides Calvin and the people looking at him take a picture of an ad in the washroom haha) so it just occurs naturally and unforced. WOW.
The magnitude of its effect on consumers could be substantial. Imagine a regular university student going to do his thing and was thinking about getting a new cellphone. BAM! Rogers advertisement is right in their face and telling them they could get some sweet student deals (even though Rogers is not known for that). Instant customer or at least it is now a brand part of his retrieval set. Very interesting. Who ever devised this master plan should deserve a raise.
Post more after midterms, see you next week.