
BestBuy, Costco and Walmart operate under the same name from Canada to China; however, Quebec’s language watchdog have taken these big box retailers to court for not providing french labels and french versions of its brand names. These companies have built up brand recognition for years, and to force these companies to change its name, is equivalent to changing the face of the company.
Brands such as these do not need a brief description or a translated label. Countries in like India and China have not forced these companies to change labels even though English is not an official language. All of these products come from the same factory, and for a large company to change the labeling would not only create a hassle, but it would create extra costs to produce the product. The English-French labels costs the Canadian several billion dollars each year.
These extra costs are passed onto consumers, and then consumers wonder why the same products in America are cheaper than in Canada. Economies of scale of another factors come into play, but costs of a change to the label are passed onto consumers. If the government wants these changes, should they not pay for it?








