A content calendar is a shareable resource that marketing teams can use to plan all content marketing activity.

Users might plan content on a weekly, monthly, or quarterly basis depending on how quickly their campaign moves. Users might need to be reactive or adapt the plans frequently – or how changeable their content production resources are.

For more detail: 5 Benefits Of An Editorial Calendar

The benefit of content calendar are as following:

1   Teamwork: normally there more than one members in the marketing team. It is necessarily to have better organization and communication in order to have a good teamwork. Having a content calendar may allow members to understand what is going on with the following campaign. Content calendar will allow for delegation of tasks and oversight for all to see what is upcoming and needs working on.

2   Be More Timely: You don’t have to use a set amount of time for your calendar, but by planning far enough ahead, you can add in important cultural events you want to address, or community milestones that need promoting. This then allows you to work up a plan of action around them.

3   Organizing Creative Assets: content calendar allows users to allocate their various types of assets such as images, text and other forms of media at a good time. Users can add dependencies for entries in your calendar to ensure they have everything ready for the day it needs to be published to your community.

4   Look Professional: it is necessary for a company who planning to have advertisement. Content Calendar allows business to have better planning for their advertisement campaign.

5   Create Themes: You could use the calendar to plan weekly or monthly themes for your community.