WeChat is now not only be the platform for social but also for the business. Now anyone can open a WeChat Store. This is really a big step of e business as this simplify the procedure of online business. As I am a Chinese last year student, WeChat is definitely a good way for me to open my business in a low cost. To learn more, please visit:Top Chinese messaging app makes big ecommerce leap with opening of WeChat stores

Some well-known company also use We Chat as the online platform for promotion and sales, such as the Pacific Coffee. (Pictrue)

WeChat provides well development online payments for business. The success is because WeChat has the support of Tencent which has the giant online payment- Tencent’s Tenpay.

Besides big company, smaller businesses and merchants also join the action and create their own branded stores inside WeChat.

After setting up public account at WeChat service center, merchants can use WeChat Store’s backend to add and manage products, manage orders and shelves as well as carry a number of other tasks.

Beside WeChat Shops, small businesses can also promote and sell their products through the WeChat Content Stream.

With a “Subscription Account,” brands can create content and present new products and offers to followers. These contents can be linked through to an e-commerce store built inside the WeChat application, or outside of the application. This is the simplest way to explore the potential of sales through WeChat.

What’s more, WeChat has the new features to change the Chinese consumers shop. consumers can simply use the WeChat barcode scanner to find the products adn purchase it through amazon or yihaodian. WeChat provides the information of the product, such as the ranking, the price, description, similar products and waht other consumers opinion. This Video provides more explanation about the WeChat and the mCommerce in China.

WeChat, a mobile text and voice messaging communication service developed by Tencent in China.WeChat is China’s most popular mobile message app. It is now the world’s second biggest active chat app service, and is still growing at a staggering rate.

WeChat is really hot in China. Not only for the personal social use but also for the business aspect. Some bloggers or online shops will sell their products through the WeChat. WeChat is really the new trend of e-business in China. To know more features about WeChat, please visit: 10 reasons why Wechat is better than Whatsapp 

1. WeChat is a Mobile News Reading App

Many Chinese media organizations have subscription accounts with WeChat. Users can follow choice outlets and be sent daily news digests. Readers can view and save the articles in a clean, uninterrupted format without any advertising at all.

2. A Blogging Platform

Many bloggers across China use WeChat as a primary channels for publishing posts. Much like the workings of WordPress, some bloggers acquire loyal followings whilst others publish not dissimilar to an online newspaper.

3. Different account types

Two types of public accounts, Subscription and Service Accounts.

In China, businesses are opening up accounts to sell good and services. Since it is free to open a public accounts, businesses with little or no budget can open accounts.

4. It’s a CV

Social Media varies dramatically around the world. WeChat’s recent integration with Linkedin suggests it will be used increasingly for both job hunting and recruitment.

A content calendar is a shareable resource that marketing teams can use to plan all content marketing activity.

Users might plan content on a weekly, monthly, or quarterly basis depending on how quickly their campaign moves. Users might need to be reactive or adapt the plans frequently – or how changeable their content production resources are.

For more detail: 5 Benefits Of An Editorial Calendar

The benefit of content calendar are as following:

1   Teamwork: normally there more than one members in the marketing team. It is necessarily to have better organization and communication in order to have a good teamwork. Having a content calendar may allow members to understand what is going on with the following campaign. Content calendar will allow for delegation of tasks and oversight for all to see what is upcoming and needs working on.

2   Be More Timely: You don’t have to use a set amount of time for your calendar, but by planning far enough ahead, you can add in important cultural events you want to address, or community milestones that need promoting. This then allows you to work up a plan of action around them.

3   Organizing Creative Assets: content calendar allows users to allocate their various types of assets such as images, text and other forms of media at a good time. Users can add dependencies for entries in your calendar to ensure they have everything ready for the day it needs to be published to your community.

4   Look Professional: it is necessary for a company who planning to have advertisement. Content Calendar allows business to have better planning for their advertisement campaign.

5   Create Themes: You could use the calendar to plan weekly or monthly themes for your community.

Last post we have mentioned the several benefits of email marketing campaign. Now, I am going to share the trend of the email campaign. For the ReachMail statistics show that over 40% of emails are opened on mobile devices. They browse emails on mobile device throughout the day so email-marketing campaign must consider the mobile device platform as the top consideration. However, many companies have neglect the mobile platform and are unreadable on phone device. As a result, many users rather than trying to zoom or swap to landscape mode, they just delete them. If they can have good design in mobile email campaign, users may often spend some time and scroll through it.

ReachMail brings us Infographic on what to avoid on mobile campaigns- 7 ways to run an unsuccessful mobile Email Campaign.

1. Procrastinate on creating an integrated strategy

Since the behaviors have changed with mobile email, procrastinate on creating an integrated strategy may become costing. For the research, 40.1% of all email-marketing campaigns are opened with mobile devices. Therefore, it is costly if the conversions dropped 40.1%. The best practice is to ensure the emails were readable, relevant, and valued by their subscribers.

2. Forget about scale

   for the research, 70% of users will immediately delete an email if it doesn’t display well on their mobile device. It is good for the company to optimize the smartphone width to standard (360-480 PIXELS).

3. Pay no attention to when you send

Timing is very important for sending email. It is no good to sent email campaign at midnight on a Saturday. Therefore, target times when mobile engagement is heist will boost response. From the research, 10amto noon and 4-6pm are the best time for email campaign.

4. Skip the demographics

   segmentation by demographics is cited as the number one effective method to gain conversions. Company must know the demographics for mobile specifically, and adjust email content accordingly.

5. Focus on just one mobile platform
   success mobile email campaign can not focus on just one mobile platform. There are many other mobile brands beside Iphone.
6. Hide your call-to-action

61% of users will quickly leave a mobile site if they don’t see what they’re looking for immediately. Therefore, it is good to place the call-to-action where they don’t have to scroll too far to find it.

7. Make purchasing difficult

Too many clicks, too much typing, poorly optimized product browsing is the key reasons why business loses money and conversions. Company need to design purchasing tools with small-screen ease-of –use in mind and link directly to featured products from the emails instead of making them search the site.

Email campaign is useful for business marketing. There is several benefit of an email marketing campaign. For more detail: 10 benefits of email marketing 

1. Email Marketing is Cost Effective

Email campaigns are much more cost-effective than other forms of marketing. Such as the TV advertisement, leaflet and mail post are more costly. Company can save more marketing budget by promoting email-marketing campaign. Research shows that email campaigns can be up to 20 times more cost-effective than other types of marketing methods.

2. Target Fans of your brand

Many businesses will use email as the platform to send messages to those who have signed up to receive the messages. This seems the receivers are more interested in the brand. This can allow company for much higher conversion rates as to targeting those who already have an interest in their brand.

3.Calls to action

Have you try to click a email-link to shop just because there is a 5%off promotion mentioned in the email? Email marketing campaigns a good way to taking advantage of impulse buying. It allows customers to go from witnessing an offer to purchasing an item within two clicks of a button.

4. Easy to create, tack and share

Email marketing is simple jazz up with videos, images and logos. Another key benefit of email marketing is easy to track. Most email marketing software will allow users to track open, click-through and conversion rates, making it simple to use. Email allows subscribers can forward to their friends at the click of a forward button.

5. Email marketing can reach global marketing

Email marketing is the platform for business to instantly send a marketing message to thousands of people all over the world. Once the market has Internet penetration, business can reach their targets through email.

Twitter offers the chance to reach hundreds of millions people without any direct costs. Many companies utilize Twitter in their own business. They can marketing inexpensively and effectively. About 140 million people actively use Twitter as of the data of publication, according to the social media network. However, Twitter also has its own limitation and disadvantage.The Disadvantages of Twitter

1. Posting limits
   
   Twitter has a 140-character limit to its posts, therefore, users must type tweets concisely. Users cannot tweet videos from uploading. Users can only allow send a maximum of 1000 tweets a day.
2. Follower Limitations
   
   Twitter does not limit the number of followers that can follow you; however, accounts that have more than 2,000 followers are usually monitored for unlawful behavior.Once you have 2,000 followers, Twitter can limit the number of additional followers you can receive.
3. Spamming
   

Twitter has more than 140 million active users, it is sad to say some of them are spammers who posting links with unrelated tweets, posting duplicate updates, and providing links to websites that promote phishing practices and malware.Twitter has improved its security measures by enable users to flag whet they deem to be spammers.

4. Addictive
   

Some twitter users may find it is difficult to walk away twitter, and some how become an obsession. They will post any thing even that is not relevant or useful.

Beside above disadvantage, personally, there is some limitation of Twitter.

Buried Tweets

In order to reduce the plethora of new tweets entered on a daily basis, Twitter has an examination to filter to tweets. Especially for the new individual user, their tweets have the potential to bury quickly and many tweets may go unseen. It is what happens to me, as I am the new users of twitter. My tweets can’t show up even I add a hashtag. It is really annoying me since I can’t post my class participation.

Here are the top KIPs that lead to growth in brand reach, lead nurturing, and sales on social media.

1. The KPI reporting

• There is a free Excel-Based Social Media Scorecard that automatically calculates trend lines and color-codes scores. The report will show green color if the score is satisfaction, show yellow or red when scores fall into a level of urgency.

2. Follower Growth

• Growing the number of followers means growing your brand’s reach on social networks. On other words, the number of followers and fans means how many people are in your circles. More followers don’t always mean more success. However, if the company begins to notice that more people are unfollowing than the number of people who are following, they should be pay more attention and need to adjust the strategy. Such as changing the frequency of the posts and possibly even the content that they posting.

3. Link Click-Through

•  Increasing number of Link Click-Through means increasing number of active Followers who should be made up of a relevant and influential people who actively interact and engage with the company.

4. Likes and Shares

•  Content that gets shared by the audience is the fastest ways to grow relevant follower bases on social networks. It is a quick check to see if the audience likes any of the posts or the content is attractive to them. It is because no one will want to share or like a post that isn’t relevant to them or their network.

5. Referral Traffic

• The percentage of the traffic to the company website will indicate the follower base which is becoming more relevant and contains target audience members.

Social media  is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. There are different types of social media: collaborative projects (Wikipedia), Blogs (Twitter), Content communities (YouTube), social networking sites (Facebook) and virtual game worlds (World of warcraft).

This OutMarket infographic explores some disadvantages of social media marketing, however, they are questionable.
Cons:

1. 50% of the top senior executives aren’t convinced of social media’s value. It is because social media value is difficult for the staff t o measure accurately.

2. It mentioned, Social media only accounts for 1.14% of e-commerce traffic. However,I doubt the numbers. Nowadays, most people are utilizing applications to interact with social media. I think it will not be a small number.
3. 85% of companies do not connect social activity to business outcomes.

• It is not the fault of social media marketing if the companies don’t connect social activity to business outcomes. On the other hand, most of the top brands will utilize social media channel to interconnect customers to raise awareness and generate revenue. The 85% of companies must some small companies which they don’t need social activity for the moment.

4. Email still outperforms social media in terms of conversions 40 to 1.

• Undoubtedly, Email outperforms social media. But if you have someone’s email address, that means that you already have a relationship with him or her.Social provides the opportunity to build a relationship enough to gather the email address.