Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. There are different types of social media: collaborative projects (Wikipedia), Blogs (Twitter), Content communities (YouTube), social networking sites (Facebook) and virtual game worlds (World of warcraft).
This OutMarket infographic explores some disadvantages of social media marketing, however, they are questionable.
Cons:
- 50% of the top senior executives aren’t convinced of social media’s value. It is because social media value is difficult for the staff t o measure accurately.
- It mentioned, Social media only accounts for 1.14% of e-commerce traffic. However,I doubt the numbers. Nowadays, most people are utilizing applications to interact with social media. I think it will not be a small number.
- 85% of companies do not connect social activity to business outcomes.
- It is not the fault of social media marketing if the companies don’t connect social activity to business outcomes. On the other hand, most of the top brands will utilize social media channel to interconnect customers to raise awareness and generate revenue. The 85% of companies must some small companies which they don’t need social activity for the moment.
- Email still outperforms social media in terms of conversions 40 to 1.
- Undoubtedly, Email outperforms social media. But if you have someone’s email address, that means that you already have a relationship with him or her.Social provides the opportunity to build a relationship enough to gather the email address.
