Here are the top KIPs that lead to growth in brand reach, lead nurturing, and sales on social media.
- The KPI reporting
- There is a free Excel-Based Social Media Scorecard that automatically calculates trend lines and color-codes scores. The report will show green color if the score is satisfaction, show yellow or red when scores fall into a level of urgency.
- Follower Growth
- Growing the number of followers means growing your brand’s reach on social networks. On other words, the number of followers and fans means how many people are in your circles. More followers don’t always mean more success. However, if the company begins to notice that more people are unfollowing than the number of people who are following, they should be pay more attention and need to adjust the strategy. Such as changing the frequency of the posts and possibly even the content that they posting.
- Link Click-Through
- Increasing number of Link Click-Through means increasing number of active Followers who should be made up of a relevant and influential people who actively interact and engage with the company.
- Likes and Shares
- Content that gets shared by the audience is the fastest ways to grow relevant follower bases on social networks. It is a quick check to see if the audience likes any of the posts or the content is attractive to them. It is because no one will want to share or like a post that isn’t relevant to them or their network.
- Referral Traffic
- The percentage of the traffic to the company website will indicate the follower base which is becoming more relevant and contains target audience members.