The blog posted on Marketing Technology Blog believable branding is about the three types of media, which we have learnt in lesson 2, including paid, owned and earned media. We know that paid media is display or broadcast advertising that require direct money and time investment. For example, Banner ads, payperclick (PPC) serachads, advertorials, sponsorships, sponsored links, andpay-per-postblogging. For owned media is all the content assets that a brand either owns or wholly controls. On the other words, it is the property that organization owns. For example, Facebook, twitter, YouTube, Flickr, Stores front of line and website online. Earned media is the user-generated content created and/ or shared by users, such as the customer’s social media posts, tweets reviews and the world of mouth. To see more about three types of media, please watch the video: three types of media.

The blog mentioned that a recent report from Nielsen showed what forms of brand messaging do consumers buy into, on the other words, which type of media is most trustworthy and relevant.

Not surprisingly, nearly all consumers consider word-of-mouth recommendations from friends and family to be the most trustworthy (92%) and relevant (90%) advertising for brands, compared to other forms, which means the earned media is the most trustworthy and relevant media for company, compared to other types of media.

Such as the Consumer opinions posted online, users felt 70% trustworthy and 75% relevant. Others media, such as the paid media, editorial content such as newspaper articles only got 58% of trustworthy and 55% of relevant. The lowest trustworthy media is the owned media, such as the online banner ads and the ads on social networks; they got 33% trustworthy and 36% relevant respectively.