Last post we have mentioned the several benefits of email marketing campaign. Now, I am going to share the trend of the email campaign. For the ReachMail statistics show that over 40% of emails are opened on mobile devices. They browse emails on mobile device throughout the day so email-marketing campaign must consider the mobile device platform as the top consideration. However, many companies have neglect the mobile platform and are unreadable on phone device. As a result, many users rather than trying to zoom or swap to landscape mode, they just delete them. If they can have good design in mobile email campaign, users may often spend some time and scroll through it.
ReachMail brings us Infographic on what to avoid on mobile campaigns- 7 ways to run an unsuccessful mobile Email Campaign.
- Procrastinate on creating an integrated strategy
Since the behaviors have changed with mobile email, procrastinate on creating an integrated strategy may become costing. For the research, 40.1% of all email-marketing campaigns are opened with mobile devices. Therefore, it is costly if the conversions dropped 40.1%. The best practice is to ensure the emails were readable, relevant, and valued by their subscribers.
- Forget about scale
for the research, 70% of users will immediately delete an email if it doesn’t display well on their mobile device. It is good for the company to optimize the smartphone width to standard (360-480 PIXELS).
- Pay no attention to when you send
Timing is very important for sending email. It is no good to sent email campaign at midnight on a Saturday. Therefore, target times when mobile engagement is heist will boost response. From the research, 10amto noon and 4-6pm are the best time for email campaign.
- Skip the demographics
segmentation by demographics is cited as the number one effective method to gain conversions. Company must know the demographics for mobile specifically, and adjust email content accordingly.
- Focus on just one mobile platform
success mobile email campaign can not focus on just one mobile platform. There are many other mobile brands beside Iphone. - Hide your call-to-action
61% of users will quickly leave a mobile site if they don’t see what they’re looking for immediately. Therefore, it is good to place the call-to-action where they don’t have to scroll too far to find it.
- Make purchasing difficult
Too many clicks, too much typing, poorly optimized product browsing is the key reasons why business loses money and conversions. Company need to design purchasing tools with small-screen ease-of –use in mind and link directly to featured products from the emails instead of making them search the site.