What is Content Marketing?
Content Marketing is the planning, design, development, execution, sharing, promotion and optimisation of content that’s developed to acquire new customers, keep current customers, and increase the value of current customer relationships.
It requires an understanding of who your audience is, what methodologies are communicated, discovering where the audience is, knowing what their intent is, and producing the appropriate series and types of content for those prospects or customers to consume. It also includes the sharing and promotion methods you’ll use to reach them. It requires both momentum and direction so you can guide the audience through the purchasing, retention or upsell process.
For more detail: Here is a great video about content marketing
Difference between Marketing and Advertising
- Advertising is putting bait on the hook and dropping it in the water, hoping the fish will bite.
- Marketing is the process of finding the fish, analysing when they bite, what they bite on, and how long before they bite.
Types of content marketing
- Blog Posts –Every blog post can be found and referenced every day to increase your ability to attract, retain and upsell customers.
- Infographics – designing a well-researched informational graphic that takes a complex topic, explains it thoroughly, and provides a portable format that can be viewed and shared across multiple devices and technologies has been an amazing advantage to every organization we’ve ever worked with.
- Presentations –Putting conferences, webinars or sales meeting presentations online on platforms like Slideshare , then sharing them via posts and social media can garner some great attention from your peers.
- Videos – A must have for every organization’s content strategy is video. Video communicate effectively to your audience and are in demand more and more every day.
- Email – pushing your message back to a subscriber has one of the highest returns of any content marketing strategy.
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