Email campaign is useful for business marketing. There is several benefit of an email marketing campaign. For more detail: 10 benefits of email marketing
1. Email Marketing is Cost Effective
Email campaigns are much more cost-effective than other forms of marketing. Such as the TV advertisement, leaflet and mail post are more costly. Company can save more marketing budget by promoting email-marketing campaign. Research shows that email campaigns can be up to 20 times more cost-effective than other types of marketing methods.
2. Target Fans of your brand
Many businesses will use email as the platform to send messages to those who have signed up to receive the messages. This seems the receivers are more interested in the brand. This can allow company for much higher conversion rates as to targeting those who already have an interest in their brand.
3.Calls to action
Have you try to click a email-link to shop just because there is a 5%off promotion mentioned in the email? Email marketing campaigns a good way to taking advantage of impulse buying. It allows customers to go from witnessing an offer to purchasing an item within two clicks of a button.
4. Easy to create, tack and share
Email marketing is simple jazz up with videos, images and logos. Another key benefit of email marketing is easy to track. Most email marketing software will allow users to track open, click-through and conversion rates, making it simple to use. Email allows subscribers can forward to their friends at the click of a forward button.
5. Email marketing can reach global marketing
Email marketing is the platform for business to instantly send a marketing message to thousands of people all over the world. Once the market has Internet penetration, business can reach their targets through email.