Month: September 2010

We already know that Burger King want to be a competitor in Russia’s Fast Food Industry. My questions are why Burger King focuses on Russia and what’s their challenge?

After searching some information online, I found that the Fast Food Industry is developing very fast in Russia these years. The per capita consumption per month in Russia on fast food is 18.8USD in 2004 and grown to 23.8USD in 2005. However,  Burger King has many strong competitors, such as McDonald’s. Actually, not only in Russia, Burger King is competing with McDonald’s everywhere in the world. The great advantage of Burger King is the good taste of burgers. In Japan, people can wait over 2 hours for a burger in Burger King. I think Burger King can win a lot of consumers in Russia by delicious and juicy  burgers. In my opinion, the biggest challenge for Burger King in Russia is to focus on the right group of consumers and use various method to attract those costumers. In the meanwhile, this is also the biggest challenge for Burger King in all the other  markets.

Yesterday I read a piece of news which is about the Ch2mhill, a full-service consulting, design, construction and operations firm. According to the Ethisphere Institute, the Ch2mhill is the  “2010 World’s Most Ethical Companies”. I believe this firm must have some special actions on business ethics.

After reading the whole news and the home page of Ch2mhill, I think the main ethical issue is the corporate executive’s focus on the development of their working area. That means they take the environment and pollution as a serious part when they are making big decisions and set up goals.

A firm’s business ethics can be shown in many aspects and environment is an important one. However, many firms do not aware of the importance of this business ethics’ factor. Because if the cooperate executives take environment into account, the costs would be higher and the profits would be less. Actually, a firm can earn more respect, as well as money, if the firm is success in business ethics-just like the Ch2mhill.

  Inspired by Ch2mhill, I learn that business ethics is not easy for firms and cooperate executives because they have to face a decrease in profit which make them upset, and actually a long-term profit they can earn.

(Ch2mhill’s homepage:http://www.ch2m.com/corporate/)

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