Reference to the blog ‘”Brandwashing” in movies’ written by Josh Andler.
https://blogs.ubc.ca/joshandler/2012/01/16/brandwashing-in-movies/#content
It is really interesting to find that over 40 different companies advertised in the movie “New Year’s Eve”. When I was watching the movie, I didn’t realize that some of these products in the movie are advertisements. I thought some of these products appeared in the movie because they can represent the fashion trends.
However, marketers have to be careful when they choose the movie and the products. According to the movie itself, marketers can find out the types of audiences that can be attracted by the movie. First of all, they have to consider the target audiences’ age and income. For TV shows, marketers should also consider the audiences’ cultural background. Since many movies are showing globally, marketers should be even more careful because of cultural diversity. Besides, marketers also need to consider audiences’ attitude towards the products affected by the movie or TV show.
However, knowing the types of the audiences is not enough. Marketers should find out which types of audiences are interested in their products and have certain buying power. For some brands, only a few audiences can afford their products, but their advertisement in the movie can help them improve brand images. For example, in the movie “Mission Impossible 4”, BMW impressed the audiences. When people who saw “Mission Impossible4” see BMW cars in the street, they may relate the cars with the exciting story of the movie and even Tom Cruise. By advertising in “Mission Impossible4”, BMW gains more brand power.
