In Kally Kan’s blog “Branded, and Catchy Names”(https://blogs.ubc.ca/khykan/2012/01/13/branded-and-catchy-names/#comments), she talked about an interesting software called “Catchy Name Software Generator” which can actually generate ‘catchy names’ for product or even company name potentials(http://www.michellemacphearson.com/catchy-name-software/). The generator takes into account the service you’re trying to offer, and then when you click the button it gives you some options. This software is really helpful when people need to name a company or product in a short time. However, a catchy name is not the most important factor that customers consider when they are making purchasing decisions. For example, Monster is a well-known energy drink. Its name and packaging is very catchy. This drink is popular among university students.
Kally mentioned that catchy names are a reason why some brands are better known than others. However, I believe it is not the most important reason customers considered when they are making purchasing decisions. When a new product is newly launch the market, a catchy name can quickly generate many customers’ attentions. The sale of the new product may be high as a result. However, the high sale in short term does not indicate that the new product is a success. In the adoption process, the catchy name only raise the level of awareness. Besides awareness, the other four stages that consumers go through are Interest, Evaluation, Trial and Adoption. In the long term, after consumers use the products and know more about the performance of the product, its advantage on awareness will decline.