Marketing Plan Presentation
What?
- Intro to Marketing final assignment
- Group project
- 20-minute presentation
Skills Learned & Displayed
- Issues analysis
- Market segmentation
- Target market selection
- Presentation ability
- Analytical ability
- Competitive Analysis
- Value proposition formation
- Pricing strategy
- Distribution channel formulation
- Understanding the decision making process
- Communication strategy (the 6 M’s)
Future Applications
- Segmenting and picking the appropriate target market(s)
- Utilizing competitive information to formulate a successful strategy
- Formulating a communication strategy target to your market and the key decision maker(s)
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