Category Archives: Marketing Analysis and Planning

Brita – Marketing Plan

Marketing Plan Presentation


  • Intro to Marketing final assignment
  • Group project
  • 20-minute presentation

Skills Learned & Displayed

  • Issues analysis
  • Market segmentation
  • Target market selection
  • Presentation ability
  • Analytical ability
  • Competitive Analysis
  • Value proposition formation
  • Pricing strategy
  • Distribution channel formulation
  • Understanding the decision making process
  • Communication strategy (the 6 M’s)

Future Applications

  • Segmenting and picking the appropriate target market(s)
  • Utilizing competitive information to formulate a successful strategy
  • Formulating a communication strategy target to your market and the key decision maker(s)