Marketing Plan Presentation

What?

• Intro to Marketing final assignment
• Group project
• 20-minute presentation

Skills Learned & Displayed

• Issues analysis
• Market segmentation
• Target market selection
• Presentation ability
• Analytical ability
• Competitive Analysis
• Value proposition formation
• Pricing strategy
• Distribution channel formulation
• Understanding the decision making process
• Communication strategy (the 6 M’s)

Future Applications

• Segmenting and picking the appropriate target market(s)
• Utilizing competitive information to formulate a successful strategy
• Formulating a communication strategy target to your market and the key decision maker(s)

http://www.slideshare.net/slideshow/embed_code/27549203

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