Having went to the viewing game for Game 6 of Stanley Cup Finals Playoffs for 2011, I was amazed at all the advertising that’s at Rogers Arena for the Canucks. Before entering the stadium, surge of people are wearing their Canucks jerseys walking in. The atmosphere outside with sellers looking for buyers to the game at jacked prices, people looking to sell hornets, fans cheering with their faces painted and huge signs supporting our home team, the team spirit of Vancouver is back since Olympics! In the integrated marketing communications (IMC) I learnt in class, this is exactly a huge selecting demand for Canucks products!
From infomercials I see walking up stages to my seat of Canucks, sales promotion of Canucks scarfs outside my section, personal selling tickets to buyers outside rogers, the promotional mix of Canucks products are everywhere! The direct marketing towards every viewer is amazingly done with a free towel to believe in tower power and cheer for our team! All the effort that Rogers have done with Canucks are co-marketing towards the excitement of seeing Canucks win the Stanleycup Playoffs is awesome! After the win, Canucks merchandise will be in popular demand, tickets will be priced higher as fan base will definitely grow. Let’s all hope for a win tonight!
