Author Archives: Elaine Poon

In regards to Henry’s blog post on the NBA Play-off Finals, I’d like to talk about how sports integrates with marketing in professional sports leagues. Watching Dallas Mavericks defeat the Eastern Conference champion Miami Heart, 4–2, and win their first … Continue reading →

Regarding one of my classmate, Khalil, has recently updated a blog post on Social media, I agree with how he explains the old ways of transferring information is becoming obsolete and ineffective, especially when social media kicks into our everyday … Continue reading →

Having went to the viewing game for Game 6 of Stanley Cup Finals Playoffs for 2011, I was amazed at all the advertising that’s at Rogers Arena for the Canucks. Before entering the stadium, surge of people are wearing their … Continue reading →

“Improving Your Amazon.com Rankings” is a blog post that discusses the strategy to receive high rankings on Amazon products is quite interesting and fun to know, since my group project topic is on Amazon.ca. Knowing that Amazon is building their … Continue reading →

Today, I realized a lot of products I encounter in life is all about branding and positioning. Professional and personal growth in me is also part of branding my image and positioning my values in this market for recruitment. Since … Continue reading →

Being surrounded by advertisements that sell ‘green’ or ‘organic’, everyone seems to be raging about eco-friendly products. Target’s commercial last week on using a Recyclable bag reminded consumers to do the right thing. By bringing up the guilt in consumers, … Continue reading →

Social Reference Groups: Lady Gaga During our last lecture when Lady Gaga was used as an example on social influence in class, it interested me because I realize she is a pop icon in our society today who I am … Continue reading →

Recently, Starbucks is offering ‘Happy Hours’ promotion that sells half-price Frappuccino blended beverage of any choice (and size of course) from 3-5pm at participating stores. We can customize our drinks by deciding the flavor, choosing the intensity of coffee, and … Continue reading →

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