E-Mail Marketing
A few days ago, I took the time to look through all of my e-mail inbox and junk mails. Most of the emails are random newsletters, spam, or social network notifications, and they were never read. E-mail Marketing campaigns claim to help connect with customers and increase customer base through sharing. There are two e-mail marketing organizations that is worth mention–
MailChimp provides free e-mail marketing service for organizations that have less than 2000 subscribers. It provides over a hundred design templates, integration with social networks, and tracking. Users are also allowed to segment its consumers according to its preferences. It is very attractive to organizations that don’t have a professional IT department.
Its promise to offer free basic service forever allows users to upgrade its e-mail marketing plan to use more features as their businesses grow. It supports an email list up to 50,000.
I highly recommend MailChimp for those who considers sending newsletters and don’t have much knowledge about technology. It’s very user-friendly. It only requires a few quick steps to send bulk email out.
Constant Contact targets small organizations and non-profits. It offers a 60 days free trial that can reach up to one hundred emails. It provides the same features as MailChimp and, in addition, real-life coaching support. Constant Contacts also offer other services such as event organizing manager, social campaigns, and referral system. In my opinion, Constant Contact is a good one-stop service for small organizations.