Category Archives for Uncategorized
Ads Going Viral? Inevitable!
Brad Pitt is starred in Chanel No.5 commercial as the first male spokesperson. Surprisingly, audience find the commercial clueless and spawn with parodies. In the commercial, Brad Pitt rambles “It’s not a journey. Every journey ends but we go on. The … Continue reading
Twitter Backlashes
Social media enables businesses to reach millions of users in just a second. It is definitely a good channel to reach a large audience as marketing efforts can be significantly amplified. However, when the wrong things are said, negative response … Continue reading
Why is Everything Connected to Facebook?
I was listening to music at work on Songza. I clicked through many different song lists such as Halloween music and Kids music. During lunch break, I went on Facebook and realized that all songs that I’ve listened to were shared … Continue reading
Facebook Giveaways
Have you notice that many giveaways hosting on Facebook condition entry upon “liking” a post, “checking in” to a place, or other Facebook features? Many organizations host this kind of giveaways to increase brand awareness by boosting up the number … Continue reading
E-Mail Marketing
A few days ago, I took the time to look through all of my e-mail inbox and junk mails. Most of the emails are random newsletters, spam, or social network notifications, and they were never read. E-mail Marketing campaigns claim … Continue reading
Jill Stuart: Dress Classy, Dance Cheesy
Ever since the original video Gangnam style releases a few months ago, people create different versions or parodies of the original video. Gangnam style reaches over 462 million views and is one of the most viewed videos on Youtube. Not … Continue reading
Facebook: Paying for More People to See Your Posts?
Facebook introduced a new feature in the states that allows users to pay to make their posts more prominent in the news feed. As users’ activity on Facebook grow, more and more posts are bombarding the news feed. That means … Continue reading
H&M: Website Interactivity & Customization
H&M, an international-wide retail company– Its website is one of the most interactive and encourages customization in the retail industry that I’ve ever visited. You can create your personal account. Within the account, there is a feature called ” Dressing … Continue reading
How do Groundswell Technologies impact on Consumers
There are many channels for people like you and me to share information, obtain information, or exchange ideas. We share information such as shopping experience, product reviews, and restaurant reviews. We now rely less on traditional institutions (e.g. calling the … Continue reading
Google Search Engine
Like a typical web browser, I click on the first few links that shows up when I use search engines to look for something–From what I learnt, links are displayed according to relevance and more likely to be useful. The … Continue reading