H&M: Website Interactivity & Customization
H&M, an international-wide retail company– Its website is one of the most interactive and encourages customization in the retail industry that I’ve ever visited.
You can create your personal account. Within the account, there is a feature called ” Dressing Room”. It works the same way as dolling up a Barbie. You click on the clothes that you like, and it will appear on the model. The feature provides over 10 different models of different races and styles. For each model, it comes with three different hairstyles. You can also personalize the dressing room by changing the background color.
As a shopper, the dressing room feature encourages me to do online shopping at H&M. When you shop online, you often have to rely on your imagination to see if the pieces of clothing match. But with this feature, I would know if the outfit would turn out nice. I also find H&M very thoughtful for letting users to share the looks. It allows me to conveniently get feedback from my friends and exchange ideas.