Outlier: Let’s get started – (A1 Analyst Report)


“There are phenomenal people everywhere, and all they need is access to education and opportunity. ​What we’re trying to do is take down the barriers.” 

-Aaron Rasmussen, Founder & CEO
CEO and Founder Aaron Rasmussen introduces Outlier

Canada has the highest percentage of tertiary education in the world, and for good reason: those with bachelor’s degrees have shown to earn up to 60% more than their high school graduate counterparts. But, education is expensive – Canada ranks 5th in overall private education spending in the world, and the average bachelor’s degree student graduated in 2015 with $28,000 in debt. In 2018, 1 in 6 insolvencies in Ontario were signed by student debtors. And, likely largely in part due to pandemic strains, Canadian institutions saw a reduction in domestic enrolments in 2019/2020 for the first time since 2015.

What then, can institutions do to prepare themselves, and students, for the educational demands of the job market, without putting students further behind?

Enter: Outlier

This educational venture analysis (EVA) will investigate Outlier as a viable partnership opportunity for Canadian institutions to generate revenue, enhance their digital education content offerings, and engage/attract students. ​



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