Felicia Chong's Blog

The First Nation chiefs’ demand to have BC Hydro‘s hydroelectric megaproject shut down is a prime example of how political and social factors can influence a business. In this case, firms specifically in British Columbia – an Indian land – such as BC Hydro must always take into account the preserving of the First Nations lifestyle, culture and environment when making important business decisions. They are an additional stakeholder to consider. The issue at hand affects BC Hydro negatively as it inhibits them from attaining their objective of protecting the…read more

In an attempt to attain an increase in sales and brand loyalty, Morrisons released a new “Match and More” card which “awards points equivalent to the difference in the price of items that are cheaper in supermarkets” which can then be converted into vouchers. This additional service gives Morrisons enables it to compete with supermarket brands that have been focusing on the cost leadership strategy: the discount chains. It also results in brand loyalty as customers will constantly return to accumulate points. Furthermore, this loyalty scheme may also act as…read more