A blog for exploring business
drblogLeading up to the Vancouver 2010 Olympic Games, Lululemon was upset to not be granted the position of the olympic clothing sponsor for the games. Although disappointed, Lulu made a strong statement about the situation by printing clothing with the quote “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition” […]
When companies are looking to market a new product, they aren’t just only looking at the industry but also consumer behaviour as well. If you think of a consumer market as a pizza you have different sizes of slices and flavours of pizza. For instance, these pizzas can be represented as age, gender, or a […]
With the online market place booming, many businesses are turning to online stores where companies can deal with each individual customer directly. This process avoids the traditional distribution channels, which calls for an intermediate, and therefore cuts out the middleman. Shipping through parcel companies can eat into many businesses costs and therefore many companies start […]
Two brothers in BC have taken the ski hill experience to a new level. Starting with the original purpose to enable their mother to hit the slopes and watch her grandchildren ski, Paul and Geogia invented the sno-limo, which resembles a dog sled. This invention allows non-skiers to enjoy the joys and scenic view of […]
Social entrepreneurs are people who recognize a social problem and use entrepreneurial principles to organize, create and manage a venture to achieve social change. Jamie Oliver, a TV chef from the UK, is a prime explain of a modern day social entrepreneur who is campaigning to improve children’s diet at school, as well as train […]
As term comes to a close, eyes are becoming droopy and coffee addictions growing. With my mid-terms now complete, you would think that the sailing would become much smoother from here out, but as is the norm of university there are new curveballs being thrown your way constantly. So far I have enjoyed my first […]
A green entrepreneurial company that has revolutionized consumers’ views towards garbage is a company in Trenton, New Jersey called Terracycle. Founded by Tom Szaky, CEO, in 2001 the company’s goal is to inform the world that there are many opportunities for garbage; the landfill isn’t the only option. Terracycle accomplishes its goal by turning unrecyclables […]