The release of a new iPhone edition has always been front-page news, with a large number of loyal customers lining up right before the store opens. The new iPhone 6 had the same expected response, till the news of iPhone 6 bending went viral on internet.

One of the world’s strongest brands Apple struggled with the viral and bad mouth-to-mouth advertisement. However, the fact is that only 9 complaints out of 10 million units sold were received about the phone bending backwards. One possible reason could be that before opening the box, the buyers might have damaged the phone.

Internet users definitely ignored the fact that only 9 complaints out of 10 million units are very insignificant. The reason is that the way the negative advertisement was staged had a significant impact on Apple’s reputation.  Competitors such as Samsung, also used the opportunity to pick on Apple showing the strengthen of negative advertisement.

In my opinion, when negative facts go viral about a product, the company needs to take immediate action to protect it. The later you respond, the more damage it does. In this case, least effort was shown by Apple.

Source: http://www.huffingtonpost.com/shelly-palmer/have-an-iphone-6-apple-sa_b_5900160.html