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When Facebook was first introduced to public, users were only able to interact with their friends with random advertisements on the sidebar. In the course of time, Facebook not only changed its user interface but also advertising algorithm.

Advertisements are targeted towards Facebook users and it is tailored based on what posts users have liked or read in the past. Users are able to follow or unfollow a brand, which helps marketers to identify the users who actually like the brand rather than throwing in an advertisement on the newsfeed of a user who doesn’t like the brand.

Moreover, an interesting fact about Facebook is that when you search for an item online in other platforms, Facebook can identify the trend and suggest advertisements accordingly. Whenever I Google a watch or search for an item on Amazon, Facebook gives me suggestions on my newsfeed with related items.

I find this intriguing and Facebook algorithm is taking online advertising to a new level. Marketers can benefit by being efficient when advertising only to the users who will actually value them, increasing ROI to a greater extent. Users can benefit themselves by avoiding being bombarded with advertisements they are not interested in. Overall, a win-win situation created through Facebook’s new advertising technique.